Podcasts
Leading podcast portfolio
For over five years, NRC has offered a leading podcast portfolio. Listeners value its trustworthy journalism presented in an accessible format, with NRC Vandaag being the most popular daily news podcast in the Netherlands. Weekly shows such as Haagse Zaken, Onbehaarde Apen, and Zo Simpel Is Het Niet have become established favorites, while series like Wilde Eeuwen and Cocaïnekoorts keep the offering exciting and diverse. NRC podcasts combine editorial depth with storytelling excellence — perfect for listening on the go or during a quiet moment.
Take a look at all the NRC podcasts887.000 per month
Unique listeners
312.000 per week
Av.number of downloads
2,2 million
Number of listeners
Why NRC-podcasts
- Attentive and frequent listening experience: podcasts are often consumed during focused moments, creating strong brand recognition and lasting impact for advertisers.
- NRC podcasts reach a relatively young and affluent audience.
- Rapid build-up of high contact frequency: loyal, regular listeners ensure that campaigns quickly gain repeated exposure within the target group.
- Trusted journalistic context: advertising within NRC Podcasts strengthens your brand through NRC’s credibility and editorial quality.
Young and highly educated
No less than 72% of NRC podcast listeners are between 18 and 49 years old, and 66% have a higher education degree. In addition, 71% belong to the highest social class (AB1), and 40% fall within the highest affluence class (W1). Through audio, NRC reaches a select group of listeners who consciously choose depth, reliability, and journalistic quality — often during moments of full attention.
An engaged and attentive audience
Podcasts are often listened to during focused moments — on the go or at home — resulting in high attention and long-lasting brand association. Through pre-rolls, mid-rolls, and post-rolls, NRC offers advertisers the opportunity to tell their story in a format that resonates and leaves a lasting impression.
Make impact with NRC-podcasts
View all audio opportunities, specifications, and current rates in one overview. Discover which podcast campaign best fits your brand objectives.
Rates and specifications