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Advertising at NRC

Advertorial (digital)

An article with space for your product or service, presented in the look and feel of nrc.nl. The advertiser determines the content of the advertorial, XTR branded content provides the layout and edits the article. Production by XTR branded content is also possible.

Example

Advertorial (print)

An article with space for your product or service, presented in the look and feel of the (digital) newspaper. The advertiser determines the content of the advertorial, XTR branded content provides the layout and edits the article. Production by XTR branded content is also possible.

Example

Brand page

A custom-made, image-driven digital environment designed to raise awareness of products and services. The content of the brand page is determined in consultation with the advertiser. XTR branded content handles the entire production, based on (moving) images provided by the advertiser.

Example

Partner page

For each XTR branded content partner, an online overview page is created where all produced content is visible within the nrc.nl environment (excluding advertorials).

Example

XTR supplement

A full supplement in NRC (both in the print newspaper and the digital edition) featuring in-depth content, fully produced by the XTR branded content team. Minimum length of 8 pages.

Example

XTR branded content

XTR branded content team develops unique, relevant and meaningful content that is consistent with NRC's standards of high-quality journalism

Factsheet

Quality View

As per our definition, only readers who actively read an article for at least 15 seconds count as a Quality View. This ensures maximum quality of the digital contact and means that you do not pay for the number of landings on the content, but only for quality reach.

Online advertising

Digital Impact Pages

One or more full-screen pages: 4 x 1/1 , 2 x 1/1 or 1 x 1/1 page in the digital newspaper with a direct link to the advertiser's landing page.

More information

Overview of all of our prices

Mediakit 2025