Branded content
Impact through content
XTR/Airborne helps brands to develop substantive stories that are not only relevant to the target audience but also have a demonstrable impact. XTR brings high-quality storytelling to the NRC context, whilst Airborne adds its expertise in the field of audio storytelling. Together, they guide the entire process: from strategy and target audience insight to creation, production, distribution and ongoing optimisation. Their approach is based on NRC’s core values: quality, reliability and expertise.
A solution for every problem
You can make an impact with stories online, through audio and video, or on paper. Depending on your objectives, we create branded content or a complete narrative series in video or as a branded podcast.
Propositions
Tailored storytelling for brands
Based on branding and image objectives, we develop content campaigns that are perfectly tailored to our readers, viewers and listeners. We do this in collaboration with the best creatives, content creators, editors, photographers and designers.
See examples
Quality View for qualitative reach
For online content produced by XTR Branded Content, we charge on the basis of the Quality View. This means you only pay for readers who have actually engaged with the content and remained active for at least 15 seconds.
Take a look at our cases