Branded content
Impact through content
NRC's online and offline environment offers various possibilities to effectively convey your message. Depending on your objectives, we recommend the most suitable form. This ranges from an accessible advertorial based on your input to an extensive XTR-labelled content campaign. We also have extensive experience with branded podcast series.
A solution for every problem
NRC's online and offline environment offers various possibilities to effectively convey your message. Depending on your objectives, we recommend the most suitable form. This ranges from an accessible advertorial based on your input to an extensive XTR-labelled content campaign. We also have extensive experience with branded podcast series.
Propositions
Customised XTR
For your branding and image objectives, we develop content campaigns that inform, inspire, and engage. Together with you as an advertiser, we look for the right editorial themes that meet the needs of the target audience. We do this together with the best concept developers, editors, photographers and designers, so that you as an advertiser make the most impact on NRC's decisive and wealthy target group. This content is always marked with an XTR quality label.
See examples
XTR Quality View for qualitative reach
For online content produced by XTR Branded Content, you pay according to the XTR Quality View. This means you only pay for readers who have actually engaged with the content and have been active for at least 15 seconds.
Take a look at our cases