Reach and target audience
NRC reaches over 2,5 million people
NRC reaches over 2.5 million people each month across all its platforms — from print to website, app, and podcasts. The print and digital editions of the NRC newspaper are read by 1.2 million unique readers, while nrc.nl alone attracts 1,810,000 unique visitors per month. NRC is also seeing strong growth in audio: its podcasts draw 887,000 unique listeners every month. Together, they form NRC’s powerful brand reach of 2,505,000 people — a selective, engaged, and influential audience.
1.253.000
Unique monthly reach NRC newspaper
1.810.000
Unique monthly reach nrc.nl
887.000
Unique monthly reach NRC-podcasts
2.505.000
Unique monthly reach NRC total
Influence and purchasing power
The NRC audience is highly selective, combining influence with purchasing power: NRC reaches 25% of business decision-makers, 24% of affluent consumers, 24% of highly educated young professionals, and a large share of culturally engaged Dutch citizens. This makes NRC the ideal media platform for advertisers who want to communicate meaningfully and on a high level with an impactful audience.
1.000.000
Reach in highest wealth class
503.000
Reach in business market
1.400.000
Reach in hbo+
Most selective reach
NRC’s print reach is the most selective across its platforms. Three-quarters of its readers have a higher education degree, and as many as 22% belong to the business audience — decision-makers or influencers within the Dutch entrepreneurial landscape. Advertising in the newspaper therefore ensures visibility among an influential and intellectually engaged readership.
