Quality-conscious consumer
Reach the quality-conscious buyer
The NRC audience consists of readers who make conscious choices, value quality, sustainability, and design, and approach consumption thoughtfully. They are decision-makers with purchasing power and taste, investing in products and services that fit their lifestyle. With NRC, you position your brand in a credible, content-driven environment that strengthens trust and brand value.
53%
of the NRC users belongs to the highest wealth class
66%
of the NRC readers has a bachelor’s degree or higher
17%
is an entrepeneur or business decision maker
For brands with a good reputation and vision
NRC reaches consumers who consciously choose quality and long-term value. The NRC audience makes well-considered choices — from sustainable investments to a luxurious lifestyle. With NRC, you reach:
- A prosperous, ambitious audience
- Readers and listeners with an affinity for design, innovation, and aesthetics
- Conscious consumers focused on sustainability and social impact
- Quality seekers in segments such as travel, living, automotive, tech, and finance
Why choose NRC in a premium campaign
- Highly selective audience with purchasing power and strong brand loyalty
- Positive brand association through placement in a trusted journalistic context
- Integration with content on travel, tech, living, finance, and culture
- Cross-media reach: NRC Magazine, NRC.nl, app, and relevant newsletters
Strengthen brand value
The NRC reader is quality-oriented, brand-loyal, and willing to invest in valuable products and services. Advertising with NRC means your brand is seen in a context of substance and trust — without loud promotions or distractions. This enhances the credibility of premium propositions, strengthening both branding and conversion.
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