Art & culture
Reach the art and culture enthusiast
The NRC audience consists of readers and listeners who are actively engaged with art, culture, and meaning. They visit museums, theaters, and festivals, are well-informed, and critically curious. Through NRC, you reach an audience that consumes, appreciates, and discusses culture — the perfect platform for cultural institutions, funds, festivals, and brands looking to position themselves in a cultural context.
1,7 million
NRC users with interest in art
81%
of the NRC target audience is interested in art and culture
1 out of 5
NRC art and culture enthousiasts are younger than 35 years
Art- and culture-loving Netherlands
NRC reaches an audience that values art and culture. NRC readers are active cultural consumers with above-average education and affluence. Through advertising in a cultural context, branded content, or a cultural supplement, you can engage:
- Visitors of museums, concert halls, theaters, and literary festivals
- Readers with an affinity for classical and contemporary art, literature, and music
- Decision-makers within cultural sectors and foundations
- Readers who view culture as a form of social dialogue
What makes NRC the go-to platform for cultural brands?
- A deeply engaged and culturally interested audience. NRC readers have a strong affinity with art, culture, and literature.
- A context of quality and depth. Your cultural message appears alongside high-quality, independent journalism with a strong focus on arts and culture.
- Increased likelihood of conversion for cultural campaigns. Research shows that NRC readers respond above average to culture and event advertisements.
- A premium media mix with cultural relevance. From NRC Magazine to podcasts and nrc.nl — perfect for both storytelling and reach.
NRC offers more than visibility
A campaign with NRC means more than just reach — it’s a positioning within an editorial context that readers perceive as trustworthy and relevant. By integrating cultural communication into NRC’s thematic editorial environment, you enhance credibility and engagement with an audience that takes culture seriously.
Reach an engaged cultural audience
Request a consultation or inquire about the possibilities for a tailor-made campaign
Contact