Business market
Reach the Dutch decision makers
NRC is the platform for brands that want to build reputation, trust, and thought leadership. Whether targeting C-level executives, senior management, or influential professionals, NRC reaches the heart of business decision-making in the Netherlands. Thanks to its editorial credibility and the selective profile of its audience, NRC offers the most direct route to the boardroom.
27%
nett monthly reach amongst C-level executives (CEO, CFO, CCO)
25%
nett monthly reach amongst C-level and higher management
16%
reach in print amongst C-level decision makers
For brands with reputation and vision
Business leaders, decision-makers, and executives choose NRC for its depth, reliability, and social relevance. This makes NRC the leading platform for campaigns targeting:
- C-level and strategic management
- Professionals in policy, governance, consultancy, finance, and innovation
- Entrepreneurs, investors, and high-level professionals
- Thought leaders and stakeholders in both the public and private sectors
Why choose NRC for business campaigns?
- NRC ranks highest among business decision-makers in the Netherlands
- Proven broader reach within the corporate decision-making unit (DMU) than many other news brands
- Selectivity at every level of the decision-making process – from influencer to final decision-maker
- Editorial context that enhances reputation: reliable, substantive, and professional
- Combination of reach and credibility, both online and in print
Build thought leadership in a trusted environment
NRC stands for journalistic quality and editorial integrity. That reputation reflects on its advertisers, making NRC the ideal platform for positioning campaigns, branded content, or executive profiling. Your brand appears in a context that convinces — reaching readers with knowledge, capital, and influence.
Reach an influential business audience
Discover the power of NRC for reputation, trust and strategic reach
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