nrc.nl
Trusted journalism online
The NRC audience visits the website for trustworthy journalism that helps them interpret the world with a critical eye. They seek context around the news, well-written background stories, and sharp opinions that offer intellectual challenge. For these readers, the NRC site is a daily source of insight and reflection — a place where attention and substance meet.
1.810.000
Unique monthly reach nrc.nl
31.000.000
Number of pageviews nrc.nl
2,3+ minutes
Time on site nrc.nl
Why nrc.nl
- An appealing mix of banners, video, rich media, and branded content.
- Creative freedom with advertorials, brand pages, and supplements that seamlessly align with NRC’s journalistic context.
- Maximum transparency: the NRC Quality View ensures effective reach instead of fleeting traffic.
- Cross-platform deployment (desktop, mobile, app) combined with newsletters for maximum impact.
A young, highly educated, and influential audience
The visitors of nrc.nl have a distinctive and selective profile: 66% are between 18 and 49 years old, and 71% have a higher education degree. In addition, 77% belong to the affluent AB1 target group, and 47% fall within the highest affluence class (W1). This means NRC’s digital platforms reach a young, affluent, and critical audience with a strong appreciation for depth and quality. One in five visitors to nrc.nl is a business decision-maker or influencer. (Source: NPMMDGM2025I)
From premium display to video advertising
For advertisers, nrc.nl offers a powerful digital platform within a high-quality journalistic environment. From premium display and video to branded content and interactive impact pages — campaigns benefit from the trust associated with NRC as well as from innovative digital opportunities. Thanks to the Quality View and continuous campaign optimization, NRC delivers not just reach, but real brand impact.